It’s a preposterously ambitious full color project covering the evolution and biology of vision principles of visual perception demonstrations of how visual elements behave in the mind’s eye best practices for clarity, explanation, and effective rhetoric and some personal reflections on our family’s experiences with blindness. The book has taken me years so far, but I sincerely believe it’ll be worth it. The second draft of my (neurotically-tight) layouts ran 571 pages, and I’m determined, as I plow through my third-and hopefully final-draft, to make it substantially shorter and less rambling. I’m still working feverishly on my massive book about visual communication. Yeah, yeah, nobody reads site blogs anymore, but I have a lot to talk about-more than can fit in a tweet-and this seemed as good a place as any to put it all into words… The article ends with a picture plane that shows the relationship between the person’s perception of reality and the language by which he or she expresses this or that idea or image.Nursing room sign, Museum of Fine Arts, Boston. This chapter mentions the Japanese masking effect, which for a long time remained a favorite feature of the comics of this country. In the author’s opinion, comic book artists use a concentration technique when a drawing method of realism is used to transfer details, and, to emphasize the general plan, inanimate objects are depicted as simply as possible. McCloud claims that all human feelings are subordinated to the world around, and when it comes to images, realism serves as a way to portray the outer world and a cartoon – the internal one. The author also introduces the concept of a mask, where he talks about the fact that any person’s face is nothing more than a mask that obeys the commands of the brain and that is perceived by other people differently than by its owner. The idea of self-centeredness, when any person can see a human face in the objects that surround him or her, is rather interesting. These cartooning are viewed as a form of amplification, which is achieved through maximum simplification. McCloud suggests the idea of simplifying drawings when a human brain equally recognizes more complicated and simpler pictures (cartoons).
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